CRM is a way of storing and retrieving information about your customers and potential customers. It helps track what communication has happened in the past and with whom, recall how they found you, what their interests are and what business they may have already done with you.
It helps keep you in touch, retain their interest by appropriate follow up to requests, complaints or support calls. It will also allow you to manage campaigns along with ensuring information is updated accurate and more profitably used.
Posted in: Customer Relationship Management